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subliminal messages

(Disclaimer: draft, thoughts freely, raw material)

A topic that attracted interest in recent times is the change in the form of digital books. After the music and film, books are a form of entertainment yet linked to a use analog. A book is not simply listen to or watch, requires understanding of the text constrained times difruizione subjective, requires a high degree of attention and concentration, which makes it difficult to absorb the contents of an audio book while driving, as one is led to multitasking. As you read you can not do anything else, aside from breathing and other primary biological functions. Despite that there are still many people not only willing but eager to become estranged from reality through the ancient practice of reading a book.

The market for products that are an expression of artistic talent, music note letters cinema, once you stand on patrons. The artists were paid by members of the wealthy social class. At one point, the art, as has happened in many other products due to the industrial revolution, it was amassed. Shakespeare wrote for popular opera, Mozart music for ordinary people, but you get to this day to clear the art as a commodity sold in supermarkets. From this moment on, the author works to please the greatest number of potential buyers. We went from meeting the tastes of the nobility and the clergy, then the upper-class merchants, so it touched upon political parties and the publishing houses that express in their editorial needs of the party propaganda reference. Now it's up to the final consumer.

The traditional distribution system is the last filter between the author and the consumer can select the offer itself as an intermediary required. Its role is very delicate because the needs and aspirations are multiple: it is called upon to choose high quality products, promote works that go hand in hand with the political fringe of reference, must make ends meet. It is the latter factor more compelling. The money comes as public support for the policy, as a result of the alliance with the power still not perceived that the intelligentsia of the grand vizier of marketing media, or come from sic et sempliciter sales volume, which often has nothing to do do with the quality of the product or ideological content.

marketing techniques now exists to push as effective methods to create new needs, new trends, new markets. In practice, create new companies and new cultures without the intellectual highlight the danger represented by a power so strong and so subtle, or if they do I still do not see the effects of their cultural battle. In reality so great is the power of marketing that those who oppose and opens a debate loses all visibility and virtually disappears. Who holds the reins of power today, who is able to move money and provide jobs, is the marketing, its tanks are the media, his army are those who for one reason or another, owe their living to marketing, have something to sell, working in advertising and other media, his slaves all those who would emerge and succeed.

is hostile territory that has blossomed in the network. Internet eliminates the intermediary. On the Web advertising does not work so well because you can not impose fashions from the top, only voice in the silence, the web can all talk and break the spells of persuasion a one-way media. Carry a comment I wrote yesterday in a post that talked about the ebook.

The selection made via traditional publishing house as an expert and well known, allows consumers to avoid the hassle, waste of time, effort to glean in the myriad of possibilities that opens the network. The selective function of intermediaries is the only characterized to support the traditional supply. It is not excluded, however, that you may find other methods of selection, open and neutral, as is already on aNobii, for example, where you can read reviews of voluntary and unpaid readers who do not have no ulterior motive to promote or suppress a book. I must say, for my part, that lately I find myself relying more on the opinion of a player whose review was useful in the past than that of a 'professional' paid by a newspaper.

Another positive aspect is the motivation of the offer. Making music and / or write to become rich and famous with the copyright and revenue side of the success and fame in show business in the future probably will not be possible. To motivate the authors will first do not dream built around the star system but the real passion for the expression of an art form. I discovered thanks to the Net a lot of writers and musicians I find brilliant and I do not see offered, either now or probably ever, through conventional channels.

to look good the first area to undergo the metamorphosis was precisely what science. I speak of professional programmers who are seen to compete with people who do not field produces lines of code, but for passion, they have made available programs fully functional freeware, shareware, or even beeerware postcardware. Nowadays you can, if desired, use a computer zero spending for software in a totally legal.

There is an important thing to emphasize, however: the environment. Free software has proliferated through an open, Windows - At least initially - in particular, which gave simple programming tools can also be used by a boy, the basic type, then qbasic, visual basic then. What is happening now, with Apple's policy, the Kindle - but also PS2, Xbox in the field, no less rich, the games - and others, is a gradual privatization of the environment, where you can not access all the content, you can not use hardware other than as authorized, you can not do anything except what you are allowed. From a logic of everything is allowed except what is prohibited, prevented one of everything except what is permitted.

The challenge is not between paper books and books of bits, but concerns the attempts to survive in the structure of traditional brokerage in all possible ways, the creation of distribution channels preferred to push for more stringent legislation. I do not know how it will end, but if they try to scare prophesying the demise of writers and musicians I have to laugh, then the company should not have been primitive cave paintings, songs, dances, stories ...

And the current landscape of supply policy are books written by comedians, comic books written by politicians, political books written by journalists, news of books written by novelists, biographies of victims and perpetrators ... and then there are browm dan, harry potter, the saga of vampires, you know that wonderful panorama risk losing. I like Neal Stephenson and is free on the net, when we Rizzoli published in Italian only the first two novels of a trilogy, the third chapter no. O Doctorow. Or that Russian science fiction writer who came out on paper, selling a lot, until you succeed online. In short, the landscape is the Internet, intermediaries choose for us and choose not by quality but based on sales forecasts. Perhaps at one time were printed books at a loss by patronage, but today are few publishers who do not keep their eyes on the budget, policy, marketing.

Every time there is a revolution is perceived as a result of resistance put in
range from conservative forces, but a gradual transition
is certainly preferable to an often violent hiatus
may prove futile, not that harmful in the destructive phase. As if someone were to say:
you come to thank us one day, when the new future will no longer be treated as
or in any way compared to what has already happened before.

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comparative advertising.

If someone you know to ask us to lay bare what you ask for? Suppose a relative, a classmate, a co-worker. Assuming that we do not find the required highly immoral and reprehensible, if not a criminal one, we ask, 100 €? If your image has no clothes or portrayed in embarrassing situations is given to the vision of 1 million people, made two accounts must be paid 100 million euro. I do not think that male and female models earn so much. Advertising is regarded as a work of fiction, like a movie or a novel. Sell \u200b\u200bsomething of themselves, which almost certainly never would give up money for isolated cases in real life, is equated with participation in an artistic event. Advertising as art? Really? Producers of goods are the modern patrons? It's as if Michelangelo had put in the hands of the Virgin of Mercy a jar of canned fruit that lights intermittently. Acting Hamlet smiling and holding a brioscina is basically the same thing? Do not name me the Andy Warhol please do not come into it.

We marvel at news that talk about children who have to work, whether treating the herd, milking goats, digging in the mines, sewing clothes. We are not surprised however to see them acting in commercials. In film and theater are necessary for the representation of a story, we know of times when only men were recited and the part of women, but part of a child who can do it if not a child. We did not see an old man living in the cradle of the crib, even if Warhol's situation makes him put the cap on his head and a pacifier in his mouth. I'm going to say shocking thing: the West developed, modern and advanced children do work! Why is child labor a child who is advertising? You can have doubts when they do sing and dance on TV like the circus trained monkeys (there are more, we are very sensitive to the mistreatment of animals), but no one can say with the hope of finding consensus that children used advertisements are not working.

You may ask to purchase a toy without the need to show children that use it. And I will not push me to talk about advertising products that use children to see that children do not have anything to do! Type of insurance, cars, computers, and many other examples I could list. Nobody has ever asked what kind of message receives a child sees other children in the advertisements? Educational model that is contradictory to what one side calls for seriousness, the notorious values, and offers other examples that go in the opposite direction. I remember discussions and controversy about cartoons, playing video games, toys about as politically incorrect rifles spring color and dolls sold at lower prices than dolls wasp. An army of specialists deals every day to protect the delicate minds of children with arguments sometimes on the edge of the rational. Yet I can think of even a short article analyzing streminzito exploitation of children in advertising.

Actually, some experts warn dall'esporre children the dangers of TV, as if it were possible then when they go to school and do not know what they're talking about all their friends when appointing toys and cartoons. But no one suggests removing the hazard at source, preventing the use of children for advertising purposes. This should make us think: o really is not considered a problem or rather the power of advertising is great enough to silence any voice uncomfortable. And parents? I wonder if they drive their children to win test if they think it is a springboard to set foot immediately in an environment that most of the wealthy Sometimes it does not require long courses of study or merit, but only acceptance and profession of faith as a religion, as a tribe. The more I think I can not understand why it is considered normal not just bomb the children of advertising, but use it as a psychological weapon to attack their peers. If something is getting paid to do a job, then the children also work here, you do not know whether it is better for a child to learn how to milk a goat or end up in show business.

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The glass age. Vade retro

Internet could get us into an era of glass breaking through the limits of several dimensions that describe our lives, from the smaller Family: space and time. In many places there's attempts to prevent the advent of this new era and we still do not know if they can postpone the execution.

space is canceled by the speed with which any bit of information goes around the world. Not yet possible to be physically present somewhere else on cable transferring the nerves that transmit sensitive data to our brains, but it certainly can even now see, hear, interact at a distance using technology brokers. The distance is no longer an impediment as it was until recently, when it was necessary to move and move.

Time is set aside to the extent that it becomes impossible to forget something, the amount of information that is stored in the database digital world is immense. No need for extensive research in dusty archives of some remote storeroom to find information, the speed of computers allows us to 'remember' anything in a few seconds, anywhere in the world.

Yet all this is based on a fragile infrastructure. Just cut a cable ocean. A magnetic storm could destroy digital media. The waiver to the area carries the risk of permanent and irrecoverable loss of data. A waiver of the time carries the risk of a memory that never forgets. Political power is able to control the internet in many ways, from a reprimand to espionage, passing laws that regulate access, use, rights and obligations related to freedom of expression, copyright, pornography, violence, invasion of privacy. Economic power is able to impose means of access to the network related to the use of exclusive services, transforming an environment that is free in an unattended with an excuse to protect you from danger and abuse.

This is the great challenge of the Internet, very similar to that of democracy: to demonstrate to earn it. The authority intervened and marketing ploys are getting leverage on human weakness. We can not put cameras because they, too, a citizen, you may have a reason for not wanting to be resumed. The politicians say. We sell this device that forces you to use only the internet that I decide, but that will protect you from harm and makes you feel cool. This says that the company wants you all to herself.

There are the singers of the era of glass. Authors who take creative license sharing: You can do anything you want with the work, except to change it, claim it as yours, get money. Governments to make public statistics on the network, information that makes clear the situations that would otherwise remain a mystery wrapped nell'omertà of ignorance and deliberate defense. There are two main obstacles to overcome: the network is not a place to make money, the network is not a place to keep hidden information.

For example, I read the New York City taxi. Since they were equipped with GPS and computerized management, you can know everything about where they go when they go, which way do, at what time they are many and in what area of \u200b\u200bthe city. If you forget something on the taxi phones, you say where you got and where you come down and they trace the taxi and we'll return what is yours, something that would never happen without it, your stuff would be lost forever.

Another example. Just today we want to make available online all the curriculum of public teachings. You can see who is better than someone else and this gives a lot of discomfort to many. The singers of the era Glass does not bother at all. It might even be useful to shed light on the suspicion that state exams in certain cities are deceptive, since it is not clear why they shoot a lot of people hundreds of miles to do the test right there and not elsewhere. If those who go to make the examination there are also the most poor ... not need a computer to put two and two.

We must make decisions about the fragility of the network infrastructure that could break or cause us to lose an immense amount of data in a flash. We must consider whether to allow the network to 'forget', and what to delete when it is difficult to determine. We must understand that governments and companies have a love / hate relationship with the network, without there being any reason and authority delegated to 'speak' on behalf of the network because the network does not exist legally (does not have an owner does not have a board of directors, has no legal department). We must take a position on privacy far more articulate than the current one, verifying the cost-benefit choices regarding the publication of information that must remain secret for anyone in the name of a principle and not a real rationale.

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Nobel.

A future student of anthropology does not let up the chance to put in his thesis on human stupidity (I said human, not only Italian, not specifically for journalists) in the case of the Nobel Prize for Medicine 2010.

First of all the facts. That group of Rimba that every year who decide to give a little 'money was left here by Mr. Nobel (you will already have turned so many times in his grave to dig a tunnel to the center of the Earth), again failed to to reward an awkward sensation. The Nobel is mine and I decide, this is the slogan and if not should be. The fact is that the fans go wild, slaughtering between those who think we deserved it and who thinks it's a beeeep * * ata.

This year it is an extraordinary inventor, found that if do a sperm unite with an egg becomes an embryo. Overtime, does not serve cabbage and storks. But he did not stop there, he played the miracle of procreation in a test tube. We ended up with a handful of embryos for the hands and has seen fit to choose one - the strongest? healthier? better looking? - And put into a woman, to find out what would happen. Toh, the embryo is attached to the walls of the uterus and fetus has become. Applause. This man is a genius, more a god pocket.

Thanks to this man now you can do many things interesting and fun in the lab. Get the egg from a woman, fertile sperm with your favorite you put it in any uterus, including that of your grandmother if you want, and wait nine months or so, when the timer sounds the child is ready and you have only to call the person who ordered, deliver the product and you sign the receipt. Now would also like to clone and other Robette for anything extravagant type embryos put in fridge for advancing stem tissues and in the future if the child has had the good fortune to have been chosen to be born in need of transplants. Without

number two: it seems incredible, but there's still people in the world of ethical issues that arise: if something is technically possible means that it is right? Philosophical questions of this kind certainly does not supplant threads the bar on the game of football. Some of these teachers even concerned with bioethics. Discuss market of embryos, the right to life, wombs for rent, sale of eggs, meaning of human procreation, things like that, much more boring, journalistically speaking, the story of a couple that finally, at the tender age of 80, he finally to have seven twins.

We come to newspapers, television, media in general. This scientist who won the 2010 Nobel call him the father of 4 million children, is here already know that the media should change the therapy, this makes him * beeeep *- ate. Portray him with beautiful children, sitting in a meadow under the sun, and everyone is happy and smiling, you do not see the photographer but he is happy for sure. They talk about one of its products, a former baby who is now twenty years and it shows, with its stay alive, that the scientist necessarily have to be an absolute genius.

So far so good, no one hurt one hair of the new Nobel laureate, all he has done is legal, at least it is where he did. Let the other side, we see how the media treat the professors of bioethics. What!?! Work in the Vatican?!?! Catholics are Christians and maybe ?!?!? We feel the suit sniffing dogs to drool and attack?

Here are the titles on the criticism from professors of bioethics to responsible for the Nobel Prize, not a scientist, mind you. The Vatican attacks, thunders, he rails, launch anathemas. Vatican against the medicine. Vatican accuses the father of the baby in vitro. Vatican angry. The wrath of the Vatican. The Vatican excommunicated. I am reminded of the burning of witches, exorcists splashing holy water around, inquisitors that make you kiss the crucifix. But no, talk about scientists in philosophy, which is a science also tells me the director, who criticize the award of the prize for a technique (did not discover anything, did not discover a cure for infertility, did not invent anything except, of course, a technique for joining egg and sperm cells without the need to put the thing Father's mother's in the thing), a technique that raises important and unresolved ethical issues.

We understand that this year there was no one who has eradicated a disease, discovered a cure for the many wounds that plague our species. They could choose the Japanese found a way to obtain stem cells from skin tissue, Canadians who first identified stem cells Handyman defined then, but perhaps have preferred something that will trigger controversy, turn on the media interest, as has already happened in the past with prizes awarded, to want to be intriguing, just for the sake of political slam in someone's face.