(Disclaimer: draft, thoughts freely, raw material)
A topic that attracted interest in recent times is the change in the form of digital books. After the music and film, books are a form of entertainment yet linked to a use analog. A book is not simply listen to or watch, requires understanding of the text constrained times difruizione subjective, requires a high degree of attention and concentration, which makes it difficult to absorb the contents of an audio book while driving, as one is led to multitasking. As you read you can not do anything else, aside from breathing and other primary biological functions. Despite that there are still many people not only willing but eager to become estranged from reality through the ancient practice of reading a book.
The market for products that are an expression of artistic talent, music note letters cinema, once you stand on patrons. The artists were paid by members of the wealthy social class. At one point, the art, as has happened in many other products due to the industrial revolution, it was amassed. Shakespeare wrote for popular opera, Mozart music for ordinary people, but you get to this day to clear the art as a commodity sold in supermarkets. From this moment on, the author works to please the greatest number of potential buyers. We went from meeting the tastes of the nobility and the clergy, then the upper-class merchants, so it touched upon political parties and the publishing houses that express in their editorial needs of the party propaganda reference. Now it's up to the final consumer.
The traditional distribution system is the last filter between the author and the consumer can select the offer itself as an intermediary required. Its role is very delicate because the needs and aspirations are multiple: it is called upon to choose high quality products, promote works that go hand in hand with the political fringe of reference, must make ends meet. It is the latter factor more compelling. The money comes as public support for the policy, as a result of the alliance with the power still not perceived that the intelligentsia of the grand vizier of marketing media, or come from sic et sempliciter sales volume, which often has nothing to do do with the quality of the product or ideological content.
marketing techniques now exists to push as effective methods to create new needs, new trends, new markets. In practice, create new companies and new cultures without the intellectual highlight the danger represented by a power so strong and so subtle, or if they do I still do not see the effects of their cultural battle. In reality so great is the power of marketing that those who oppose and opens a debate loses all visibility and virtually disappears. Who holds the reins of power today, who is able to move money and provide jobs, is the marketing, its tanks are the media, his army are those who for one reason or another, owe their living to marketing, have something to sell, working in advertising and other media, his slaves all those who would emerge and succeed.
is hostile territory that has blossomed in the network. Internet eliminates the intermediary. On the Web advertising does not work so well because you can not impose fashions from the top, only voice in the silence, the web can all talk and break the spells of persuasion a one-way media. Carry a comment I wrote yesterday in a post that talked about the ebook.
The selection made via traditional publishing house as an expert and well known, allows consumers to avoid the hassle, waste of time, effort to glean in the myriad of possibilities that opens the network. The selective function of intermediaries is the only characterized to support the traditional supply. It is not excluded, however, that you may find other methods of selection, open and neutral, as is already on aNobii, for example, where you can read reviews of voluntary and unpaid readers who do not have no ulterior motive to promote or suppress a book. I must say, for my part, that lately I find myself relying more on the opinion of a player whose review was useful in the past than that of a 'professional' paid by a newspaper.
Another positive aspect is the motivation of the offer. Making music and / or write to become rich and famous with the copyright and revenue side of the success and fame in show business in the future probably will not be possible. To motivate the authors will first do not dream built around the star system but the real passion for the expression of an art form. I discovered thanks to the Net a lot of writers and musicians I find brilliant and I do not see offered, either now or probably ever, through conventional channels.
to look good the first area to undergo the metamorphosis was precisely what science. I speak of professional programmers who are seen to compete with people who do not field produces lines of code, but for passion, they have made available programs fully functional freeware, shareware, or even beeerware postcardware. Nowadays you can, if desired, use a computer zero spending for software in a totally legal.
There is an important thing to emphasize, however: the environment. Free software has proliferated through an open, Windows - At least initially - in particular, which gave simple programming tools can also be used by a boy, the basic type, then qbasic, visual basic then. What is happening now, with Apple's policy, the Kindle - but also PS2, Xbox in the field, no less rich, the games - and others, is a gradual privatization of the environment, where you can not access all the content, you can not use hardware other than as authorized, you can not do anything except what you are allowed. From a logic of everything is allowed except what is prohibited, prevented one of everything except what is permitted.
The challenge is not between paper books and books of bits, but concerns the attempts to survive in the structure of traditional brokerage in all possible ways, the creation of distribution channels preferred to push for more stringent legislation. I do not know how it will end, but if they try to scare prophesying the demise of writers and musicians I have to laugh, then the company should not have been primitive cave paintings, songs, dances, stories ...
And the current landscape of supply policy are books written by comedians, comic books written by politicians, political books written by journalists, news of books written by novelists, biographies of victims and perpetrators ... and then there are browm dan, harry potter, the saga of vampires, you know that wonderful panorama risk losing. I like Neal Stephenson and is free on the net, when we Rizzoli published in Italian only the first two novels of a trilogy, the third chapter no. O Doctorow. Or that Russian science fiction writer who came out on paper, selling a lot, until you succeed online. In short, the landscape is the Internet, intermediaries choose for us and choose not by quality but based on sales forecasts. Perhaps at one time were printed books at a loss by patronage, but today are few publishers who do not keep their eyes on the budget, policy, marketing.
Every time there is a revolution is perceived as a result of resistance put in
range from conservative forces, but a gradual transition
is certainly preferable to an often violent hiatus
may prove futile, not that harmful in the destructive phase. As if someone were to say:
you come to thank us one day, when the new future will no longer be treated as
or in any way compared to what has already happened before.
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