If someone you know to ask us to lay bare what you ask for? Suppose a relative, a classmate, a co-worker. Assuming that we do not find the required highly immoral and reprehensible, if not a criminal one, we ask, 100 €? If your image has no clothes or portrayed in embarrassing situations is given to the vision of 1 million people, made two accounts must be paid 100 million euro. I do not think that male and female models earn so much. Advertising is regarded as a work of fiction, like a movie or a novel. Sell \u200b\u200bsomething of themselves, which almost certainly never would give up money for isolated cases in real life, is equated with participation in an artistic event. Advertising as art? Really? Producers of goods are the modern patrons? It's as if Michelangelo had put in the hands of the Virgin of Mercy a jar of canned fruit that lights intermittently. Acting Hamlet smiling and holding a brioscina is basically the same thing? Do not name me the Andy Warhol please do not come into it.
We marvel at news that talk about children who have to work, whether treating the herd, milking goats, digging in the mines, sewing clothes. We are not surprised however to see them acting in commercials. In film and theater are necessary for the representation of a story, we know of times when only men were recited and the part of women, but part of a child who can do it if not a child. We did not see an old man living in the cradle of the crib, even if Warhol's situation makes him put the cap on his head and a pacifier in his mouth. I'm going to say shocking thing: the West developed, modern and advanced children do work! Why is child labor a child who is advertising? You can have doubts when they do sing and dance on TV like the circus trained monkeys (there are more, we are very sensitive to the mistreatment of animals), but no one can say with the hope of finding consensus that children used advertisements are not working.
You may ask to purchase a toy without the need to show children that use it. And I will not push me to talk about advertising products that use children to see that children do not have anything to do! Type of insurance, cars, computers, and many other examples I could list. Nobody has ever asked what kind of message receives a child sees other children in the advertisements? Educational model that is contradictory to what one side calls for seriousness, the notorious values, and offers other examples that go in the opposite direction. I remember discussions and controversy about cartoons, playing video games, toys about as politically incorrect rifles spring color and dolls sold at lower prices than dolls wasp. An army of specialists deals every day to protect the delicate minds of children with arguments sometimes on the edge of the rational. Yet I can think of even a short article analyzing streminzito exploitation of children in advertising.
Actually, some experts warn dall'esporre children the dangers of TV, as if it were possible then when they go to school and do not know what they're talking about all their friends when appointing toys and cartoons. But no one suggests removing the hazard at source, preventing the use of children for advertising purposes. This should make us think: o really is not considered a problem or rather the power of advertising is great enough to silence any voice uncomfortable. And parents? I wonder if they drive their children to win test if they think it is a springboard to set foot immediately in an environment that most of the wealthy Sometimes it does not require long courses of study or merit, but only acceptance and profession of faith as a religion, as a tribe. The more I think I can not understand why it is considered normal not just bomb the children of advertising, but use it as a psychological weapon to attack their peers. If something is getting paid to do a job, then the children also work here, you do not know whether it is better for a child to learn how to milk a goat or end up in show business.
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